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CRUISIN' ON MAIN STREET IN MESA
2011 AND BEYOND - A RETURN TO HOW CRUISIN' WAS IN THE PAST

Many of you have been questioning the fact that no dates for 2011 were posted for Cruisin' on Main Street, and many questioned whether the Cruise would even continue. We understand your concern, as many of you have commented on how much you like the event.

Indeed the Cruise will continue, but with in a different manner. Hot Rod Planet Promotions will no longer be the focal for the event. Although this decision did not come easily, it was one that we ultimately decided to make.

There were multiple reasons for our decision, and a few were:

The need to hire "Street Security" for this event would remain if the Cruise continued to take place in it's current manner. This was fine at first, when enough of the vendors "chipped" in to defray the costs. However, in some cases, there was not enough money to cover the cost, thus HRP had to provide the remaining balance. Since this is a free event to all, it should also "NOT" cost the organizers any money either.

The element of "risk" was growing as well. If the "Street Security" was no longer patrolling the event, and someone did something that hurt one of the spectators, then there would obviously be litigation against multiple parties, including the organizing entity, Hot Rod Planet. Although it is doubtful anything would hold up in court, the expense to defend HRP would certainly be a concern. Since this is not a fully permitted event, then there was some questions as to whether or not specific insurance plans would cover such occurrences.

The initial premise of setting up Cruisin' on Main Street in Mesa was really for the sake of "CRUISING" !!! Although it has evolved into somewhat of a parking lot event, there is a small degree of cruising that does take place. In order to create the initial goal of a real Cruise, then changes will be taking place. (more info below).

The one question that we and others have asked is "Does Cruising really need to be done as a fully organized event?". Consider that back in the day, no-one sent out an email, there was no website that posted the dates and the times, and no announcement emails were made either. Ummm -- come to think about it, the computer did not even exist, and yet we somehow managed to enjoy the best Cruisin' every Friday and Saturday night in towns and cities across America.

Therefore, beginning with the January 2011 Cruise on Main Street, the logistics of the event will change in order to create a better, safer and more nostalgic type of Cruise:

The lot currently used will be barricaded and all cars and trucks will park along Main Street and/or any side streets, such as Robson, MacDonald, etc. This effectively serves to create a real "Cruisin'" environment - something currently missing.

Main Street will continue to be open to all traffic, and the cruise route will remain the same, from Country Club to Mesa Drive.

Our restroom problems will be solved, as there are plenty of restaurants along Main that Cruiser's can patronize. Most, understanding the business our Cruise brings, are more than happy to lend their restrooms. But remember, let's support them as well.

Like clock-work, the Cruise will continue every 4th Saturday of the month, from 5:00PM till ??? The information will not be posted on any website, no emails will be sent to remind you, nor will there be any fliers create. Rather, all you need to do is just show up and Cruise, or find a few friends and hang out. It's that simple - just like it was back in the day!!!

Granted, these changes will create some grumbling, protests, crying, whining and all the other things that come along with a simple "change". But many of you have expressed your sentiment that indeed such a change is what is really needed in order to bring back some real Cruisin' action on Main Street.

We are hoping everyone will understand the need for these changes, and we hope that everyone will continue to support Cruisin' on Main Street in Mesa.

Remember, it's still Arizona's only Monthly Rolling Street Cruise - and it's a REAL CRUISE - so let's start making it just that.